GMS Espresso
GMS Espresso sought a comprehensive overhaul of their branding, website, social media, and online footprint. As a premier nationwide coffee service provider, specialising in high-end coffee machine maintenance for coffee shops and businesses, GMS Espresso demanded an image that mirrored their esteemed status. With this goal in mind, we eagerly embarked on the task of elevating their brand presence.
GMS Espresso
GMS Espresso sought a comprehensive overhaul of their branding, website, social media, and online footprint. As a premier nationwide coffee service provider, specialising in high-end coffee machine maintenance for coffee shops and businesses, GMS Espresso demanded an image that mirrored their esteemed status. With this goal in mind, we eagerly embarked on the task of elevating their brand presence.
From expert coffee machine maintenance to top-tier service, GMS Espresso has become the trusted partner for coffee shops and businesses nationwide, elevating the standard of coffee service across the UK.
Website & SEO
Google Ads
Branding & Design
Photography & Video
Branding
We began the project by crafting a distinctive logo for GMS, seamlessly blending their identity as a service-oriented brand with their coffee industry expertise, while steering clear of a traditional coffee shop aesthetic. The final design features a gear, symbolising engineering prowess, with a central coffee bean motif to represent their coffee servicing specialty. This branding extended consistently across their website, social media posts, and business cards, ensuring a unified and professional image in all areas of their presence.
TikTok
GMS Espresso Website Development
We completely rebuilt GMS Espresso's website from the ground up, creating a modern, user-friendly platform that showcases their expertise in the coffee service industry. The new site features a dedicated services section, clearly outlining what GMS offers and why these services are essential for coffee shops and businesses, helping potential clients understand the value they provide.
The elegant landing page highlights their impressive roster of clients, establishing trust and credibility. To encourage engagement, we added a prominent CTA button and a contact form below for easy inquiries. Additionally, we developed an e-commerce style section for coffee machines, allowing customers to explore the range of machines GMS supplies, complete with detailed features and vital information.
We also integrated a blog page to boost SEO, offering valuable insights and updates that keep the website fresh and relevant. To add a personal touch, we included a stats section to showcase GMS Espresso's achievements and custom avatars for their team profiles, humanising the brand. This comprehensive website overhaul ensures GMS Espresso’s online presence is as robust and professional as their services.
Google Ads Campaign
We utilised Google Search Ads to help GMS Espresso grow their online presence and boost traffic. As a service-based business, this strategy was particularly effective in reaching potential clients actively searching for high-end coffee machine maintenance and services. By targeting relevant keywords, we were able to drive quality traffic to their site, providing valuable insights into customer behaviour and preferences.
This approach not only increased web traffic but also improved GMS Espresso's visibility, helping them rank on the first page of Google even for organic searches. The campaign was instrumental in establishing GMS Espresso as a leading name in the coffee service industry, ensuring they reached the right audience at the right time.
Results in numbers
Impressive outcomes that highlight the success of our strategies.
10K
Impression Monthly
102%
Boost in Traffic from ads
40+
Conversions Monthly
20%
Boost in Organic traffic
